Latinbrand / 30 years
Shaking minds, transforming brands
Latinbrand
...lo mejor del país
Cerámica Rialto
Cerámica Rialto begins a process of innovation and expansion in ceramic production, introducing new formats for both national and international markets.
Harmony
Latinbrand was engaged at the end of 2021 to initiate a strategic brand revitalization process, which took one year of work and will enable Cerámica Rialto to launch new large-format product lines under a completely new brand.
Exterior
The project was built starting from the reorganization of its product and service architecture, identifying weaknesses in its communication without altering the essence developed over the years, and applied through an implementation process across the four key channels: print, physical, digital, and virtual.
Inspiration
From October 2022 through mid–first quarter of 2023, this process will be executed at both national and international levels, followed by a second phase to launch large-format porcelain tiles.
Interior
To combine interior design with a brand that embodies that style and represents it in every piece of communication.
