Latinbrand / 30 years
Shaking minds, transforming brands
Latinbrand
…the best in the country
Bio Petfoods
We revitalized Cani because a strong brand doesn’t just feed pets—it builds trust, organizes the portfolio, and accelerates commercial growth.
The new architecture and packaging transform Cani into a clearer, more competitive brand, ready for the future, in alignment with Bioalimentar Petfoods’ strategic vision.
The family grows
in Petfoods
With new lines, because the market, the consumer, and the brand itself are evolving. Portfolio expansion is not a tactical decision
it’s a strategic one.
Today, pets have:
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Different life stages.
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Specific conditions.
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Distinct feeding styles.
Pet owners are more informed and demanding.
Today’s consumer seeks:
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Clear functional benefits.
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Differentiated ingredients.
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Trust and transparency.
Structured growth strengthens the brand
A well-structured architecture:
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Prevents product cannibalization.
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Creates clear value tiers.
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Makes the portfolio easy to understand both on shelf and in digital.
The market demands constant innovation
The pet food sector is evolving rapidly:
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New formulations.
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New formats.
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New functional claims.
Enable commercial expansion and new channels
Each new line:
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Opens doors to different channels (retail, veterinary, specialized, e-commerce).
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Facilitates entry into new markets.
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Enables more flexible pricing and positioning strategies.
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A strategic, structured, and sustainable response to business and market growth.
