Latinbrand / 30 years
Shaking minds, transforming brands
Latinbrand
…the best in the country
Casabaca
Leveraging the milestone of celebrating 60 years as a leader in automotive commercialization in Ecuador, Casabaca revitalizes all its communication channels with a vision toward a new service and customer experience model based on Kaizen principles, respect for people, and continuous improvement.
MIERUKA
It helps differentiate between what is “normal” and “abnormal” as a “trigger”–“alert” that fuels Kaizen within autonomous or natural teams.
They promote Just-in-Time practices and the built-in quality approach throughout the process.
SEIKETSU
It is about standardizing the level of order and cleanliness achieved in the workplace and maintaining that standard.
HEIJUNKA
It levels the type and volume of production over a fixed period of time, enabling production to efficiently meet customer demand.
JIT
Also known as the “Just-in-Time” system, it is a production management methodology whose objective is to have only the necessary quantity of product, at the right time and in the right place.
JIDOKA
It aims to ensure quality within the production process itself by incorporating built-in self-control mechanisms. In other words, each process includes its own automatic quality controls.
