Latinbrand / 30 years
Shaking minds, transforming brands
Latinbrand
…the best in the country
Ecuacerámica
Ecuacerámica begins a process of innovation and expansion in ceramic production, introducing new formats for both national and international markets. With 60 years of experience, it is the largest factory and the pioneer in the production of floor and wall coverings in Ecuador.
New formats
Latinbrand was engaged at the end of 2021 to initiate a strategic brand revitalization process, which took one year of work and will enable Ecuacerámica to launch new large-format product lines under a completely new brand.
New environments
The project was built starting from the reorganization of its product and service architecture, identifying weaknesses in its communication without altering the essence developed over the years, and applied through an implementation process across the four key channels: print, physical, digital, and virtual.
New collections
The project was built starting from the reorganization of its product and service architecture, identifying weaknesses in its communication without altering the essence developed over the years, and applying it through an implementation process across the four key channels: print, physical, digital, and virtual.
